Privacy policy

Last updated: October 15, 2026

This Privacy Policy explains how AMANDA LIL BURCH, operating Ride Crafted ("we," "us," or "our"), collects, uses, discloses, and otherwise processes personal information when you visit https://ridecrafted.us, browse our products, make a purchase, create a customer account, subscribe to our marketing communications, or contact us.

Ride Crafted is an online store specializing in bicycle and cycling accessories. Our store is hosted on Shopify, and we use Google Analytics and Google Ads conversion tracking to understand website activity and measure advertising performance.

By using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for particular processing activities, we will seek that consent as required. This statement does not override any privacy rights you may have under applicable law.

1. Who Is Responsible for Your Personal Information?

The individual responsible for the operation of Ride Crafted and the handling of personal information described in this policy is:

AMANDA LIL BURCH
Operating as: Ride Crafted
Address: 9336 Cerulean Dr., Riverview, FL 33578, United States
Email: contact@ridecrafted.us
Phone: +1 (863) 320-9414

Depending on the applicable privacy law and the specific processing activity, AMANDA LIL BURCH may act as the controller or business responsible for personal information processed through Ride Crafted.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our store, the information you choose to provide, and the technologies enabled on our website.

Information You Provide Directly

When you place an order, create an account, contact us, or subscribe to marketing communications, we may collect information such as:

• Contact information: Your name, email address, telephone number, billing address, and shipping address.
• Order information: Products purchased, order details, transaction records, delivery information, and related customer service communications.
• Account information: Information associated with your customer account, such as account details, saved addresses, and order history, where applicable.
• Payment-related information: Payment method details and transaction information necessary to process purchases. Payment information may be collected or processed by Shopify and the applicable payment service providers.
• Marketing preferences: Your email or other marketing subscription status, communication preferences, and unsubscribe choices.
• Customer support information: Information you provide when asking questions about products, orders, shipping, returns, or refunds.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through Shopify, Google services, cookies, and similar technologies, depending on the settings in place. This information may include:

• IP address and general device or browser information.
• Pages viewed, links clicked, and interactions with website content.
• Referring websites, browsing sessions, and timestamps associated with website activity.
• Information about interactions with advertisements and relevant conversion events.
• Cookie identifiers and similar online identifiers, where enabled.

We do not assume that every category of information is collected from every visitor. The information collected depends on the features used, your choices, and the configuration of our store and its integrations.

3. How We Use Personal Information

We may use personal information for the following purposes, as relevant to your interaction with Ride Crafted:

• Order processing and fulfillment: To process purchases, arrange delivery, manage payments, provide order updates, and maintain transaction records.
• Customer accounts: To support account access, account-related functions, and access to order information.
• Customer service: To respond to inquiries, resolve order issues, and handle shipping, return, and refund requests.
• Website operation: To operate, maintain, troubleshoot, and improve our online store.
• Analytics: To understand website usage, evaluate performance, and improve the shopping experience.
• Advertising measurement: To measure interactions with Google Ads campaigns and assess whether advertising leads to relevant actions, including purchases.
• Marketing communications: To send promotional communications when permitted by law and consistent with your preferences and any required consent.
• Security and fraud prevention: To help protect transactions, accounts, our website, and our business against suspected fraud, abuse, or unauthorized activity.
• Legal and administrative purposes: To maintain appropriate business records, comply with applicable legal obligations, and establish or defend legal claims where necessary.

4. Shopify and Our Online Store Platform

Ride Crafted is hosted on Shopify. Shopify provides the technology that allows us to operate our online store and support functions such as shopping, checkout, customer accounts, and order management.

In providing these services, Shopify may process personal information relating to your visit, account, purchase, and interactions with our store. Shopify may also use service providers and other technologies to provide and improve its services, subject to the applicable terms and privacy arrangements.

Depending on the Shopify services and settings enabled for our store, Shopify may process certain customer information for additional analytics, personalization, advertising, or other enhanced services. The exact processing depends on our configuration and the services used.

For more information about Shopify's own handling of personal information, please review the Shopify Consumer Privacy Policy.

You can also visit Shopify's Privacy Portal for information about available privacy choices and requests concerning Shopify's processing of personal information.

5. Google Analytics and Google Ads

Google Analytics

We use Google Analytics through the Google & YouTube Shopify app to understand how visitors interact with our website. Depending on the configuration and your privacy choices, this service may collect information about website visits, page views, interactions, browser or device information, and related online activity.

We use analytics information to evaluate website performance and improve our store. The information collected and the way it is processed depend on the relevant settings and Google's services.

Google Ads Conversion Tracking

We use Google Ads conversion tracking through the Google & YouTube Shopify app to measure the performance of our advertising campaigns. Depending on the configuration, this may involve processing information about advertising interactions and actions taken on our website, such as completing a purchase.

Google technologies may use cookies, online identifiers, or similar technologies to support advertising measurement. We do not claim that every visit or purchase is tracked or that any specific cookie is used in every case.

For further information, please review:

• Google Privacy Policy
• How Google uses information from sites or apps that use its services
• Google My Ad Center

6. Marketing Communications

We may use Shopify Email or other Shopify marketing tools to manage marketing communications, depending on the features enabled on our store.

If you subscribe to promotional emails, we may use your email address and marketing preferences to send information about products, offers, or store updates, where permitted by applicable law.

You can unsubscribe from promotional emails by using the unsubscribe link included in the message. Unsubscribing from marketing communications does not prevent us from sending non-promotional messages necessary to fulfill an order, provide important service information, or meet applicable legal obligations.

We send SMS marketing messages only if that service is enabled for our store and you have provided any consent required by applicable law.

7. Cookies and Similar Technologies

Our store and its integrations may use cookies, pixels, tags, scripts, and similar technologies to support website functionality, understand website usage, and measure advertising performance.

We use Shopify's built-in cookie banner, configured for visitors in the United States, to provide available privacy preference controls. The technologies affected by these controls depend on the configuration of our store and the relevant services.

You may also be able to manage cookies through your browser settings. Blocking certain cookies may affect some website functions.

For more details, please review our Cookie Policy.

8. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this policy:

• Shopify: To host and operate our online store and support checkout, customer accounts, order management, and related platform services.
• Payment service providers: To process payments, authorize transactions, and support payment-related functions.
• Google: To provide analytics and advertising measurement through Google Analytics and Google Ads conversion tracking.
• Shipping and fulfillment providers: Where used to deliver orders and provide related delivery services.
• Marketing service providers: Where applicable, to manage authorized promotional communications.
• Professional advisers and authorities: Where necessary for legal compliance, professional advice, the protection of legal rights, or lawful requests from public authorities.

The specific recipients of personal information depend on the services used to operate our store and fulfill your requests. We disclose personal information to these recipients only for the purposes described in this Privacy Policy.

9. Sale, Sharing, and Targeted Advertising

Some privacy laws define terms such as "sale," "sharing," and "targeted advertising" broadly. Certain disclosures of online identifiers or activity information to analytics and advertising providers may fall within these definitions, depending on the circumstances and applicable law.

We use Google Analytics and Google Ads conversion tracking, but the use of these services alone does not establish that every disclosure constitutes a sale or sharing under every applicable privacy law.

Where applicable law grants you the right to opt out of the sale or sharing of personal information or targeted advertising, you may exercise that right through the privacy controls made available on our store or by contacting us using the details in this policy.

Our store provides a data-sharing opt-out page, "Your Privacy Choices," for visitors in California, Colorado, and other U.S. states where Shopify's privacy settings make this control available. You may also submit an opt-out request by emailing contact@ridecrafted.us.

10. Shopify Network Intelligence and Enhanced Services

Shopify offers additional services that may involve using customer information to support analytics, personalization, advertising, or other enhanced platform functions. Whether these services apply to Ride Crafted depends on the settings and features enabled in our Shopify account.

Shopify Network Intelligence is currently enabled for our store. Through this service, Shopify may use customer data from our store together with other Shopify data to improve products, ad targeting, and personalization, as described in Shopify's Additional Services Terms. Other merchants cannot see our store's customer data.

For information about Shopify's processing of personal information, including any applicable choices concerning enhanced services, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including processing orders, maintaining business and transaction records, providing customer service, managing accounts and marketing preferences, resolving disputes, and meeting applicable legal obligations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, applicable legal requirements, and the practices of the service providers processing it on our behalf.

We do not apply a single fixed retention period to all categories of information. Instead, we determine how long to keep personal information based on the criteria described above.

12. Data Security

We rely on Shopify and the relevant service providers to provide the technical infrastructure and services used to operate our store. We take reasonable steps, appropriate to our role and the circumstances, to handle personal information responsibly.

No method of transmission or electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of personal information.

13. International Data Processing

Shopify and other service providers may process personal information in countries other than the country in which you live. The locations and arrangements applicable to a particular processing activity depend on the service provider and the services used.

Where required by applicable law, we use appropriate safeguards or other lawful mechanisms for international transfers of personal information.

14. Your Privacy Rights and Choices

Depending on your location and the privacy laws that apply to you, you may have rights concerning your personal information. These may include the right to:

• Request confirmation of whether personal information about you is being processed.
• Request access to certain personal information.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to applicable exceptions.
• Request a copy of certain personal information in a portable format, where applicable.
• Opt out of certain processing for targeted advertising, sale or sharing of personal information, or other activities where the law grants that right.
• Withdraw consent where processing is based on consent.
• Appeal a decision concerning a privacy request where applicable law provides an appeal right.

These rights are not absolute and may be subject to verification requirements, legal exceptions, and other conditions under applicable law.

How to Submit a Privacy Request

To submit a privacy request, email contact@ridecrafted.us with the subject line "Privacy Request." Please describe the request and provide sufficient information for us to understand and verify it.

We may need to verify your identity or authority before completing certain requests. We will handle requests in accordance with applicable legal requirements and timelines.

For privacy choices relating specifically to Shopify's own processing, you may also visit the Shopify Privacy Portal.

15. Children's Privacy

Our online store is intended for people who can lawfully make purchases or use the services offered. We do not knowingly collect personal information from children in circumstances where collection is prohibited by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us at contact@ridecrafted.us. We will review the request and take appropriate action as required by applicable law.

16. Third-Party Websites

Our website may contain links to third-party websites or services. Those websites operate under their own privacy policies and practices. We are not responsible for the privacy practices of websites that we do not operate.

We encourage you to review the privacy information provided by any third-party service you choose to use.

17. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, website features, service providers, or applicable legal requirements change.

When we make changes, we will update the "Last updated" date at the top of this page. Where applicable law requires additional notice or consent, we will take the steps required by law.

18. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact us:

AMANDA LIL BURCH
Operating as Ride Crafted
9336 Cerulean Dr., Riverview, FL 33578, United States
Email: contact@ridecrafted.us
Phone: +1 (863) 320-9414

Business hours: Monday–Friday, 9:00 AM–5:00 PM Eastern Time (ET). Closed Saturday and Sunday.